Mattel’s New Adventure Park In Arizona Is Gonna Be Awesome

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Mattel is bringing their world renowned brands including, Barbie, Hot Wheels, Masters Of The Universe and Thomas The Train to Glendale, Arizona for a flagship adventure park.  The Mattel Adventure Park is scheduled to open in 2024 and features an 11 acre waterpark element that will help keep you cool during those hot Arizona days.  Here is the official press release to give you a better idea of what to expect.

Fans of Hot Wheels, Thomas & Friends, Barbie, and other iconic American toy brands will find plenty of fun and fanfare when Mattel Adventure Park, the first-ever Mattel branded theme park, starts welcoming guests in Glendale, Arizona.  The new entertainment destination combines the talents of today’s top names in attractions, amusements, and design. Slated to open in 2024 just south of State Farm Stadium in Glendale, Mattel Adventure Park highlights the full spectrum of the iconic toymaker’s portfolio of brands and showcases the contributions of Mattel, Epic Resort Destinations (Epic), and other major industry trailblazers.

Epic knew there was an opportunity to collaborate and innovate with Mattel to develop world class branded attractions, upon seeing Mattel’s IPs brought to life in other location-based entertainment projects.  To help bring the vision to life, Epic chose Super 78 to support the destination’s creative direction.  Aiding with everything from the interactive design and media production for the park’s Thomas Adventure Train: Treasure Hunt™, which allows families to talk to Thomas and his friends before embarking on a journey on a real-life electric Thomas the Tank Engine to Hot Wheels Unleashed 4D Ride multi-media attraction, which takes guests behind the wheel of a custom-designed Hot Wheels car in a thrilling 4D motion experience.

Chance Rides, an all American-based rollercoaster and classic ride manufacturer, worked with Epic to create high-tech coasters and rides based on toys, from two Hot Wheels rollercoasters, Hot Wheels Twin Mill Racer and Hot Wheels Boneshaker: The Ultimate Ride, to a fully electric Thomas & Friends train ride. Additionally, Epic chose to engage Zamperla, a cutting-edge, Italy-based amusement ride company known for its iconic coasters and thrill rides for children and adults, adding five family-friendly amusement rides to the Mattel Adventure Park’s Thomas & Friends World of Sodor™.

“We share a pioneering vision in collaborating with Mattel to develop a world class primarily indoor theme park destination.” said Epic Resort Destinations President Mark Cornell. “Our key to an innovative and impactful park design has been fully leveraged through strategic partnerships, teaming with industry leaders like Mad Systems for their award-winning audiovisual design and interactive integration capabilities; Daniels Woodland for iconic attractions theming and fabrication and Lightswitch, illumination experts implementing cutting-edge solutions for all of our attractions from roller coasters to our one of a kind, four level Hot Wheels Go-kart track. The output of these partnerships has enabled us to create an extraordinary immersive branded theme park experience.”


Step into the action-packed world of Mattel Adventure Park, the only place where you can get behind the wheel of a lightning-fast Hot Wheels go kart, join Thomas & Friends on a treasure hunt journey and enjoy a signature pink beverage on the third story rooftop of The Barbie Beach House.

From rides and attractions that appeal to the tiniest of tots, to a double-looping launch coaster designed for speed, to a flying theater adventure that shoots for the stars – Mattel Adventure Park is built to delight guests of all ages.

Our unique indoor/outdoor design keeps your family cool and comfortable on even the hottest Arizona day with acres of air-conditioned space for your enjoyment, our stunningly themed party zones set the stage for the ultimate Barbie, Hot Wheels, or Thomas & Friends birthday party experience.

Mattel Adventure Park is more than something fun to do, it’s a place to PLAY ALL DAY!



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